oskyCOMMERCE Free Gap Report
Amazon channels for supplement and consumables brands

Your customers already buy from you. Amazon should be one more place they can.

90K
units in the first 90 days
$650K
a week, from $0, in 90 days
$25M
in year one

A clean-label supplement brand, launched Aug 13, 2025. About 45 products at once, with no sales history, reviews or rank. No Prime Day or holiday event in the 90-day window.

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Conversion, not just traffic

Same listing, more of its visitors buying.

BEFORE
20–29%
conversion rate
AFTER
37–39%
conversion rate
WORTH
$1M+
a year in additional profit, estimated

A high-traffic hero product for a sports nutrition brand. Sequential A/B tests of titles, bullets and main images, one change at a time so each result could be trusted, guided by Amazon Brand Analytics and Search Query Performance.

More traffic costs money. A listing that converts better makes every visit, organic and paid, worth more. It is the first thing we look at.

Paid search, run for growth

A low ACoS can be the most expensive number in the account.

BEFORE
$750K
a year, ads held at 4% ACoS
AFTER
$4M+
annual run rate, about 7 months later
HOW
~20%
ACoS, raised on purpose

A hero product for a national home-goods brand, 2017–18. Ad-driven sales went from $47K to $364K across back-to-back four-month periods with ACoS held at 20–22%, and monthly units went from 725 to 9,661. Revenue figures are units shipped times the $54 average selling price.

Spending more on ads only pays when the listing converts and the stock is there. When both are true, holding ACoS low leaves the growth to someone else.

Who it is for

Built for one kind of brand.

A fit

  • Supplements, electrolytes, protein, wellness or clean-label food
  • Roughly $2M to $50M in total revenue
  • Amazon under 15% of revenue, not live yet, or held by resellers

Not a fit

  • Skincare or beauty devices
  • Under about $1M in revenue
  • An in-house Amazon team of ten already
How it works

Run the way an in-house head of Amazon would run it.

  • We test listings one change at a time (titles, bullets, images) and keep only what lifts conversion.
  • Ad targets are set by where each product is in its life (launch, growth, profit), not one ACoS for everything.
  • We read your account through Amazon's own data every day, not from screenshots once a month.
  • A runaway campaign gets caught the same morning, not at month end.
  • Every week you see the problems ranked by what they cost you.
  • Nothing changes on your listings without your approval, and every change can be undone.
  • If we don't have a number, we say so.
  • One page every week: sales, ad efficiency, stock cover, what we changed, what's next.
Prices

Published, so you can decide before you call.

Amazon Channel Diagnostic$1,500 fixed10 business days. Ranked 30-day action list and a 45-minute readout. Credited to a retainer signed within 30 days.
Amazon Ads Managementfrom $2,500/moOr 8% of ad spend, whichever is higher. $1,500 onboarding, 3-month initial term.
Full-Channel Managementfrom $5,500/moUnder $5M Amazon revenue; $8,500/mo at $5M to $15M. Ads, listings, catalog, FBA, pricing, Subscribe & Save, daily monitoring. $3,000 onboarding, 6-month initial term.
Fractional Head of Amazon$9,500/moOwns the Amazon P&L and plan, manages your team or agency, reports to leadership. 6-month initial term.
Amazon Launch Program$15,00090 days from research to a live, monitored catalog, then Full-Channel Management.

Ad spend and Amazon fees are paid by you directly. You own every account, all data and all creative.

"I have not seen another launch curve like it."

Amazon Strategic Account Executive, public LinkedIn recommendation

Who you work with

Troy Braithwaite

13+ years on Amazon, FBA and FBM. Head of Amazon at three 8-figure consumer brands, and earlier director of Amazon at two companies. Trained in accounting, so every recommendation comes with what it does to your margin. Osky Commerce is the second agency he has founded. Based in Utah. You work with Troy, not an account coordinator.

troy@oskycommerce.com

Start here

Get your free Amazon Gap Report.

Two pages, built from public data before any call: how much of your catalog is missing on Amazon, who holds your listings, whether you rank on your own brand name, your reviews against the top three competitors, and your Subscribe & Save status.